Look at that!—The effect pictures have on consumer preferences for in ovo gender determination as an alternative to culling male chicks

Gender determination in incubated eggs (in ovo) has the potential to substitute highly discussed practice of culling male layer chicks. The aim this study was investigate effect pictures have on peoples' preferences toward ovo sexing at different stages embryonic development and chick culling. For purpose, an online survey conducted with a representative sample 482 respondents Germany. A within-subject design 2 choice experiments used influence respondents' willingness pay. first-choice experiment contained plain text only; second also or corresponding development. Findings reveal that gender each proposed day incubation (d1, d4, d9) preferred In screening d1 d4 significantly d9. This preference for early increased as consequence provision pictures. Results furthermore high error rate lack meaningful utilization can decrease approval extent, where no positive pay remains. are useful stakeholders poultry production when considering implementation morally admissible